Alyssa, also known as Amida Maru, is a menswear designer who is designing for daring men. She loves to cross boundaries when it comes to dressing her kind of guy. Her designs have a humorous and playful feel to them. Color is a very important element in Alyssa'S work. Not only does she focus on playful, daring menswear; she is also an illustrator, often adding her imaginative illustrations to her designs.
Alyssa is a conceptual designer, usually using her own imagination and fantasies as a starting point. The combination of her strong concepts, personal illustrations and playful designs is what makes her work recognizable and irreplaceable.
SS17 SHOT BY OLLIE ADEGBOYE
Styled by Edward Boyé
Models: Francis Yiadom, Boy Wal and Johan AmenYEKU
SS17 SHOT BY ATLYN VROLIJK
Styled by PUCK LITAAIJ
Models: Kasper Tinus and Boy Wal
MUA: Brigitte Maria
01/09/16 • 'AMIDA MARU SS17' – KALTBLUT
17/08/16 • 'DRUNK TAILORED SPORTSWEAR AND RAP MUSIC: INTRODUCING AMIDA MARU' – INDIE MAG